" "𝐅𝐫𝐚𝐦𝐢𝐧𝐠" "
The TV screen is a frame. No brainer on that point. Literally, huh? And, the contents we view on that device, and our other viewing devices; also frames.
And, basically, what we're watching is something how somebody who we may or may not even know, how they see it. What is given us to watch. We give credence easily when what is being presented matches our real world experience. Or, are amused, when the presentation is off kilter, or screwballed comedically. And — Alert! Alert! — when biased presentations match our own biases. "Bias Confirmation" is what it's called.
Then there's the more basic framing which has to do with what is made available for viewing. In the Internet Age, this may seem moot since we can just about call up whatever we want at the push of a button. But we do look a lot at content which is based on some other one providing that content. News, for one. SNL even.
And, by the way, the future is soon to arrive where with the proper chip you'll just be able to think it and it'll show up on the screen. Future, future ... think it, and it'll show up in a virtual field right in front of your eyes. And, a word of caution on that wonderful Brave New Word possibility: that chip ... it's a two way street. For the convenience of translating thinking to image making, such tech could ever so easily also reverse the connection and literally put thoughts into your own head. Think about that.
See, right there. That's my frame. A frame that casts things in the light of conspiracy theories. But, consider it. There are machers working as we speak to finagle such chips like that. You heard of Elon Musk? Musk is too ... much. First iterations are for to have the blessings of medical science. What could go wrong. Extend the idea further and imagine where it can go.
Then there's AI.
Artificial Intelligence will give the "thought leaders" the tools to jigger the algorithm to get just the right thoughts into the right brains. Sit back and relax, we know what's good for you. What is that, Big Brother? It's what's good for me! You can see it well enough for yourself. Just go and search something to buy. Darned if some ever so helpful, anonymous techie hasn't jiggered into your frame of view all sorts of ads for just what we know you're looking for. And, you are welcome. Just trying to be helpful. But also let's make a buck whilst we're saving the planet.
The news is a perfect example of unnoticed, subconscious framing. Somebody has to decide what is news, and what of all the news is going to go into the time slots. The NY Times motto: "All the news that's fit to print" says it in plain English. Just who is deciding what's "fit". And, who the fuck are they anyway? And, by what lights are they living their lives, and attempting to influence mine? And, who frames the frame they frame? Who's you Daddy!? By the way, the word "kosher", it means "fit"? If you're a reader of the newspaper of record you might refigure their motto as, "All the news that fits".
Argh! It can give you a fit.
But wait, not only is it a decision on what to present as news, but the biases that editors and their minions process into their presentations are also present. If you don't know what that is, just watch the news. Pick your channel. Quite obviously, there are differences. Politically. And, you can bet also based on unabashed self-interest. That earnest and assertive overly made-up and coiffed with the tight fitting dress isn't just a patriot delivering the news of the day, there's a career on the line don't you know. Compounded by they're quite possibly a bunch of doodoo heads in front of and behind the camera.
So what do we make of all that? Well, I acknowledge that I just did some framing. But, the framing is about framing.
The frame I'm attempting to hold up for your viewing is to suggest up-leveling our awareness to become aware of the framing being presenting in the media. Not to denigrate it. Or, to go on endlessly arguing over what frame is the right own. Choose the frame that suits you. But ... just acknowledge that you're looking with a frame. See it for what it is. That it's there, coloring things. When you do that then you can step out of the frame and be responsible yourself for shaping the frame.
The warring in the world should be enough to suggest that a new frame is necessary. Unless, of course, you like to fight as a way of living. Because, if you do, the guys that make a living from you living with war as the ordained state of things all to happy to oblige.
If the world is as you see it ... and you want to do something about it ... change the frame. Change the prescription on those "glasses". Also, spend some time quietly and unplugged. Not just from the medium and its messages, but from the chatter in you keppe. You know, that little voice going on in your head that we so easily take to be who we are. You say, "There's no voice in my head!" Oh, really. Says who?
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